Harris for President (2024)
Role: Art DirectorI led a team of animators and designers to create videos for both our paid media program (digital ads across battleground states) and our organic social media program (content posted on @kamalaharris). Additionally, we produced animations for LED screens at rallies across the U.S. and occasionally created TV ads. Needless to say, we stayed busy in our mission to save democracy! Our animations garnered millions of views on social media and reached targeted, persuadable audiences across the U.S., attracting press coverage in publications such as The New York Times.
It was a huge challenge to only have 106 days to introduce the American people to someone who they barely knew. While our campaign was ultimately unsuccessful, I’m incredibly proud of the work my team produced during that time.
Kevin Dreyfuss
Art Director:
Laura Porat
Motion Designers:
Tagori Mazzoni Vilela
Uma Sharma
Cassie Gallagher
Senior Graphic Designer:
Cooper Sebastian
Freelance Motion Designer:
Walter Gerald